Retailers have been aware of that online stores have been a threat. Online shopping has become so popular that many retailers are becoming concerned about the future. This holiday season is a great example. Black Friday deals open up on Thursday, as of course we all know. This is because retailers are trying to get ahead of each other and of Cyber Monday.
Cyber Monday sales at some online retailers, such as Amazon.com, were extended to be an entire week of sales. The battle is not bricks and mortar versus bricks and mortar. The battle is between online shopping and retail outlets.
More shoppers are going to bricks and mortar stores simply to window shop. Then they go online to find the best deals and purchase that way. In fact, I have heard of more postal thefts than parking lot thefts of gift items. These are attacking shipping trucks and grabbing packages from doors. We used to only hear about car windows being broken. Of course that still happens, but just notice how much is happening around mail order holiday shopping. It's just a sign that holiday shopping has become an online event.
Depending on the retailer, there are strategies to help convert in-store shoppers into customers. Techniques need to be used that increase impulse shopping and interfere with online shopping in some way. Otherwise, bricks and mortar businesses must offer some value that is not possible online.
This particular issue also impacts professional and business-to-business services. There is a new mindset for shopping and if you are not prepared, you can find yourself in trouble. Please call us at Anything Internet for a free consultation.
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About Our Show Advisor: Jerry Hobby is the CEO and techno-guru of Anything Internet. He is always looking for new and better ways to help people get more results from their websites. Visit www.AnythingInternet.com or call 800-686-5986 to schedule your free consultation. Anything Internet - Turning web sites into web businesses.