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How Do I Build My Business In a Slow Economy? / Community Versus TeamWednesday 12/12/2012
DirkDirk Cummins / MainStreetChamber - Houston
Chapter President / State Director

Community Versus Team


When talking with business owners I often hear them talking about the challenge of creating teamwork within their organization to foster growth and competitiveness. Much has been written about creating a team, getting the members to buy-in to the team concept, and nurturing the team. Although the teamwork concept is widespread, we may make more progress by embracing the theory of building a community rather than a team.


Let’s explore; Merriam - Webster defines a team as a group on one side. Further, Merriam – Webster defines a community as a group of people with a common characteristic or interest living together within a larger society.


Inherently, by its very nature, team fosters an us versus them attitude; and the outcome must be that there is a winner and a loser. Is that what we, as business owners, want to foster? Do we really want there to be a loser? Or, do we want to create an atmosphere where everyone wins when they do business with us?


Building a community is about building relationships. One of the ways we build community at MainStreetChamber is by internalizing the Natural Law of Give First and Expect Nothing In Return. When we give of our self, the people we connect with soon discover that we care about them. When people know and feel that you really care about their needs and desires they just naturally allow you to enter into their life and the cycle continues to develop. Zig Ziglar once said, “You will get all you want in life if you help enough other people get what they want”.


We know from experience that people like to build friendship with people who not only care about them, but also who they care about. When people care about each other (community) they just naturally want to do business with each other. Aristotle once said, “the best friend is the man who in wishing me well wishes it for my sake”.


Now go out and build your community … the results will astound you!



About Our Show Advisor: Dirk Cummins is a practicing financial consultant who attended the University of Virginia at Quantico, Virginia while serving in the United States Marine Corps. He is a CHARTERED FINANCIAL CONSULTANT® (ChFC®), and has completed the CERTIFIED FINANCIAL PLANNER® (CFP®)certification curriculum. Dirk is also a CERTIFIED DIVORCE FINANCIAL ANALYST™ (CDFA™). Dirk's areas of specialization include business and individual planning. Dirk's professional career began in 1974 in his hometown of Canton, Ohio. In 1978 he accepted a position with Lineberry Financial Group and relocated to Houston. He has held various positions within the financial services industry prior to starting his own firm. Dirk has been involved with numerous volunteer groups and is currently serving as the President of the MainStreetChamber Houston Chapter and State Director for the MainStreetChamber. He has also served on the Advisory Board for the Academy of Finance at Spring Branch ISD and on the Pro Bono Committee for the Financial Planning Association Houston chapter. He has also served as Past President of the Crossroads Chapter of Services Cooperative Association as well as a member of the Board of Directors. He has also served as an Advisory Board member of the Entrepreneurial Development Center and a member of the Board of Directors of Women Achieving Independence & Financial Success. He was a Republican Party Precinct Chair in Harris County, and an Election Judge in Harris County.


Dirk Cummins is the President of MainStreetChamber, LLC


Dirk Cummins is the President of MainStreetChamber. Dirk is an advocate of the MainStreetChamber philosophy of  “Give First and Expect Nothing In Return”. Dirk, a serial entrepreneur, reaches out to small businesses every day to help them grow their business by creating revenue where none existed before.


MainStreetChamber is a nationwide membership organization dedicated to the success of small business.


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