So here you area once again on the first day of the New Year, goals set, plans in place, raring to go. Like thousands of other well meaning, seemingly motivated entrepreneurs you have spent time setting goals, aligning them with your most congruent values, given yourself timelines, and made them all measurable…but didn’t you do all of this last year? That’s right you forgot about that din’cha?
All kidding aside (for a minute anyway)…let’s talk about why you reached the end of the year with out reaching most if not all of those goals. We’ve been told most of our professional lives that setting goals is the key and so we set goals before we ever take a step. The real issue is that after we set the goals…we still don’t take that critical next step. Look let me remind you of one of the laws of physics we learned in grade school…”An object at rest tends to stay at rest”.
That’s right the missing ingredient is ACTION! Simple huh? Lack of execution is where most of us fail. Actually it’s the simplest step to take because all of the planning has been done and that’s the ironic part of this. You set aside time to plan, brainstorm, inspect your values, and do all of that major work and then you set that body of work on the shelf, as if you’re done. Yep, you’ve set your goals and you feel some sort of momentum and accomplishment…as if it’s going to magically take off.
Please don’t be offended, I’ve been there many times! I’ve been there so often that I have even experienced the major disappointment from realizing I have allowed my goals to just disappear…until. Until I discovered the value of simply taking Insanely Bold Action as soon as I set a goal. It imprints Positive Inertia into the DNA of the goal setting / accomplishing adventure. Contrary to what seems intuitive for most of us….sitting, thinking until we are blessed with clarity does not work. Clarity or enlightenment around a goal or direction ONLY comes via action. In fact, people who employ sitting and waiting as a trigger for finding exactly the right direction or strategy get old doing so. Conversely those who attack the present with the Bold Enthusiastic Action of a 6 year old get more done sooner, remain positive, resourceful and remain younger longer. We are created to move, take action and accomplish which is hard to do sitting and waiting for inspiration.
So, it’s January 2, 2013 and I’m sure you already have a great idea or at least one goal…what are you waiting on? Run out the door NOW and take some Bold Massive Action on it…and when you’re done expending all that effort you can even skip the smoothie shop because you’ve already been drinking the True Elixir!
About Our Show Advisor: Bertrand McHenry spent 22 years developing his skills in outside sales. Starting out in the cell phone business, then to Pitney Bowes, Dictaphone Division, and finally in Medical Diagnostic Equipment Sales. His expertise became finding, training, and developing dynamic and record setting sales teams. A number of years ago he was introduced to the concept of “Referral Marketing” as a strategy for growing his business. It worked and he was hooked! At a conference Bertrand was presented with the Referral Institute opportunity and “I was intrigued so I began researching the company and its curriculum. It is actually the only company teaching Referral Marketing as a strategy to business owners and entrepreneurs around the world…so it didn’t take me long.” These days Bertrand is doing what he loves and what he does best…teach and train! “There is a lot of misunderstanding around the words “networking” and “referral marketing”. People make a lot of assumptions about those two words, and most of those assumptions are wrong! I can tell you without a doubt that Referral Marketing is the most powerful form of marketing there is. If we structure a referral marketing strategy and follow through week after week and just use the V.C.P relationship model…we can actually predict our income 6, 9, even 12 months out!” Most recently he has been quoted on yahoofinance.com, maimiherald.com, morningstar.com and USA Today featured him in an article on today’s economy calling him a “Trendsetter in the New Economy!” He is also a contributing author on Brian Tracy’s newest book titled “The Only Business Book You’ll Ever Need to Buy” due out in February 2012 Bertrand also hosted a radio show “Business Builders Radio” on CBS radio, Talk 650 AM. The radio show was dedicated to teaching the concepts of referral marketing and helping as many business owners as possible. Bertrand is fond of saying: “I love to teach business owners to Work Less, Play More, Make More Money, and Create Referrals for Life!”