Shifting Your Business Perspectives
Submitted by Skip Tierno & Bob Tierno, The Entrepreneur's Source
832-285-5272 / Skip Tierno's Web Site / 877-812-3247 / Bob Tierno's Web Site
“Your business is a reflection of how you show up as a leader.”
Michael Gerber, Author of The E-Myth Revisited, Power Point, and E-Myth Mastery
As business coaches and a Business/Franchise Success Education Partner with E-Myth World Wide the leaders in business education, we coach and encourage our clients to get FREE of their business by becoming lead-generating, client-converting, customer-satisfying machines or systems.
You are what you THINK (or is it what you eat?). In any event if you treat your business as a job, your actions will be predictable forever. If you think of business as a system, a brand, an entity outside of yourself --------- you will approach it with that goal in mind. So lets adopt an E-Myth point of view when you recession proof your business.
Focus, Focus, Focus ------ On your core competencies. The knee jerk response during trying times is to chase straws, windmills, minor opportunities, running around in circles trying to be all things to all people. By focusing on your core competencies your target market relate to you, by doing the knee jerk strategies, your target market cannot relate and you lose business and share.
Be Flexible, and Constantly Re-evaluate your operations. So now you are focused on what you do best, it’s probably a great time to innovate, to it better. Then always be vigilant to what your customers/clients desire and what they are telling you. Then adjust to their needs. Co-Branding in the franchise space is an excellent example of this strategy.
Long Term Thinking. To position yourself to take advantage of change, you need to take advantage of change. Imagine yourself in hovering above the situation and at the horizon. You aren’t trapped in the day to day busyness and setting your hair on fire. When you can see your business from a higher elevation you can recognize that the landscape is changing. Another result of long term thinking is that your employees can feel more secure and value.
Remember this no matter how bad the situation may be, people are still going to desire (need) goods and services. And guess what they’ll need to buy those products and services from somebody….YOU!
About The Entrepreneur’s Source: The Entrepreneur’s Source (TES) is North America’s leading career and business coaching company with more than 250 offices in the United States and Canada. TES offers a full-range of services to individuals seeking alternate career options and to small-to-medium size companies looking to increase performance. The goal of the Entrepreneur’s Source is to partner with both individuals and companies to achieve their desired outcome. For more information on entrepreneurship, franchising, and/or the business coaching resources that TES has to offer, please contact Skip & Bob Tierno at 832-285-5272 / 877-812-3247 or by email at skip@e-sourcehouston.com / bob@e-sourcehouston.com.
TES is also a proud member of the Better Business Bureau: www.entrepreneurssource.reliabilitymall.com.
