Events for 12/4/2008    Begins 7:30 AM  Ends 9:00 AM  Subject HNN - Lead Exchange & Referrals Breakfast  Location Amazon Grill - 5114 Kirby, Houston, TX  RSVP 281-778-6661 / rdyoder@houstonnetworkingnews.com  Cost $15 for HNN members / $20 for guests  Memo Folks, the time to network is now! Let's build our businesses ASAP! Join us for one of our most popular networking events! If you need to build your business starting today, then the HNN Lead Exchange Breakfast is a great way to start your day: networking and gaining/giving leads! We're expecting another great crowd, so secure your spot today. Come to our breakfast on December 4th with the idea of sharing business leads and meeting new people. When others speak about what they do, there will be plenty of additional lead opportunities that will come to mind. So come with some leads in mind and we'll try to make it so everyone leaves with new potential leads and prospects. There will be a rotating table process in place to ensure that you talk to and qualify new potential relationships and leads. This will be another great opportunity you won't want to miss! If you are ready to be in front of business professionals, come out and join us and bring others so they may enjoy meeting new people as well. Special thanks to sponsors Regatta Research, Perceptive Marketing, Copy Source 1, CAP5, Fearless Networking!, Steven Kay Media, H.O.T. (House Of Talent Group), New England Financial, Lincoln-Bledsoe Global Technologies, The Entrepreneur Source and Deborah Hroch and Associates, LLC. Additional sponsorships are available. This is a great way to promote your business to the Houston business community. This event is just $15 for HNN members and $20 for non-members. Exhibit tables to display information on your products and services are just $35. A delicious breakfast will be provided by our friends at Amazon Grill, who do such a great job! We'll see you and your invited guests there! Now is your opportunity to RSVP. To attend, exhibit, or sponsor, call 281-776-6661. For more HNN event information, go to www.HoustonNetworkingNews.com.  Begins 11:15 AM  Ends 1:15 PM  Subject Houston Direct Marketing Association Monthly Luncheon Co-Sponsored by Houston Interactive Marketing Association  Location Renaissance Hotel - 6 East Greenway Plaza, Houston, TX  RSVP Jeff @ 713-680-3343 / hdma2008@gmail.com  Cost $40 for Guests prepaid / $45 at the door  Memo HDMA/HiMA Co-Sponsored Event: December Luncheon Featured Speaker: Paul Oronoz, Director of Sales at Specific Media Topic: Larger Audience, Better Performance The Rise of Behavioral Targeting Behavioral targeting is one of the fastest growing online marketing tactics used by marketers today. With this year’s spending reaching over $1 billion and projections for budgets to exceed $2.5 billion by 2010, this powerful approach shows no signs of slowing down. From the old days of pop-ups to the new ways of advertising personalization, we’ve seen behavioral targeting become more advanced and in turn more effective. This event will include interesting facts, powerful strategies, and emerging tactics that will help you accomplish your ultimate marketing objectives with behavioral targeting. Key Takeaways: - Understand how consumer data is the most important element of behavioral targeting - Learn how behavioral targeting can be leveraged for branding, conquesting, and direct response - Know how behavioral targeting allows advertisers to connect with their precise target psychographic audience with accuracy and scale Paul Oronoz, is the Director of Sales at Specific Media, the industry’s fastest-growing interactive media company among the top 10 ad networks. In his role, Paul oversees sales operations in the Southwest region including management, market expansion, and strategic planning. Paul’s leadership and experience has helped to increase the company’s expanding client roster of brand advertisers, including several top entertainment, auto, retail, and travel brands. Specific Media works with more than 300 of the top Fortune 500 companies, including 7 of the top 10. RSVP today for December 4th, 2008 luncheon at www.HoustonDMA.org.